After years spent doing her own wildly creative makeup looks for performances, red carpets, magazine covers and music videos, Halsey’s sharing her very own beauty brand with the world.
Dubbed About-Face, the 26-year-old “Manic” singer’s vegan and cruelty-free line of “multi-dimensional makeup for everyone, everywhere” launched on January 25 with highlighters, eyeshadow sticks and paints, liquid lip colors, liners and glosses.
In an Instagram post announcing her latest project, Halsey said she had “worked tirelessly on [About-Face] for years,” adding, “I have always stood firm in the belief that makeup is about feeling cool — not looking perfect.”
But while undeniably cool and colorful, is the “Bad at Love” hitmaker’s beauty line any good? To find out, a pair of Posties put it to the test. Watch the video above for their full review, and learn more about each product below.
PROS: With eight different color options (so far) ranging from basic matte black and white to bright blue and chartreuse, there’s likely a shade to suit every makeup maven. Plus, Shadowstick’s got a handy built-in sharpener and is easy to apply — something Page Six Style editor Elana, who tends to stick to simpler eye looks, enjoyed.
CONS: Those looking for a super-defined liner look might prefer a more precision-oriented product, as Shadowstick — despite its long-lasting color payoff — does tend to smudge ever so slightly.
PROS: Consider the six shades currently available, which range from navy and dark green to matte nude, as just a jumping-off point; the Post’s senior SEO manager Ally loved blending the different paints to create multiple looks.
CONS: Eyeshadow-shy Elana found the painterly application process and bold shades a bit intimidating to use.
PROS: These pencils match About-Face’s liquid lip colors perfectly, so you won’t be scrambling to find the right color combo. They also stay put for hours once applied, which Ally liked.
CONS: Despite the formula’s inclusion of vitamins C and E and hyaluronic acid, Elana found that this liner highlighted dry spots on her lips, although Ally didn’t experience this issue to the same extent (and those with oilier skin types might not, either).
PROS: Both Elana and Ally were impressed by this product’s smudge- and budge-proof formulation — it really does stay put on the lips. It’s also not especially drying for a liquid lip color, and the peppermint oil offers a refreshing surprise upon application.
CONS: Red lip lover Elana was bummed to see that there wasn’t a classic crimson shade included upon launch — but Halsey later introduced one as part of About-Face’s “anti-Valentine’s Day” range.
PROS: Both Elana and Ally liked that this “lip oil” almost doubled as a balm, likely thanks to the addition of coconut oil. It offered a glossy but not plasticky effect and didn’t feel sticky whatsoever.
CONS: None; even lip gloss skeptic Elana named this as among her favorites from the launch.
PROS: In Elana’s opinion, the Light Lock collection is where About-Face shines — literally. This pretty compact, which Ally also named as a favorite, delivers a high-beam glow that’s hard to mess up, and can be applied with either fingers or tools.
PROS: Glow lovers, gird your loins! Of the three different About-Face highlighters, this buildable, blendable liquid delivers the most high-impact gleam — and in a beautiful bottle to boot.
CONS: Because of its tincture-style formulation, the neck of the bottle can get a bit messy, as Ally learned firsthand. At $32, it’s also not exactly cheap.
PROS: In addition to being the most affordable of Halsey’s trio of highlighters, this stick is super simple to swipe onto cheekbones, brow bones, the bridge of your nose or anywhere else you’d like.