Summer’s hottest swimwear trend is straight out of the early 2000s.
Whether posing poolside or soaking up sun by the shore, stars are reaching for skimpy suits made from soft velour — yes, as in the same stuff Juicy Couture uses for its signature tracksuits.
And in the grand tradition of all swim fads — underboob bikini, anyone? — we can thank the Kardashian-Jenner crew from jump-starting the luxurious look.
Way back in November, eldest sister Kourtney heralded the rise of velvety bikinis when she went for a dip in a plunging nude bra ($42) and thong ($26) from sibling Kim’s Skims brand; Kim would later put her own spin on the style in With Jéan’s latte-hued bikini top ($79) and bottom ($69).
Kim Kardashian wears a buttery-soft bikini by With Jéan.Instagram
The Poosh founder doubled down on the trend in January by posing in a sunny yellow string style from Bikini Lovers ($90.75), while Kendall and Kylie Jenner unveiled a whole range of velvet suits as part of their collection for Pacsun.
Bella Hadid was the next to hop on the buttery-soft bandwagon, hitting the beach in a vintage brown velour tankini adorned with a bedazzled Playboy logo in April.
Kendall and Kylie Jenner’s Summer 2021 collection for Pacsun is packed with velvety swimsuits.Pacsun
And most recently, model Winnie Harlow sizzled on Instagram in a “sea breeze blue” two-piece ($99) from celebrity-loved label Triangl, proving these aughts-inspired swim styles are here to stay — for now, at least.
It’s simple to see why stars would gravitate toward the throwback fabric for their summertime activities; in addition to its rich and retro feel, it creates a shimmering, dimensional effect under sunlight, making it ideal for sexy Instagram snaps.
Kourtney Kardashian wears a velvet two-piece from Bikini Lovers.Instagram
And for those struggling to trade their sweats for swimwear as social distancing measures relax and beach season approaches, perhaps you could consider these snuggly-feeling suits a compromise.
Frankies Bikinis Veronica Velvet Triangle Bikini Top ($85)
Frankies Bikinis Veronica Velvet String Bikini Bottom ($85)
Kendall & Kylie Black Velvet Jaye Channel Bikini Top ($26.95)
Kendall & Kylie Black Velvet Jay High Cut Bikini Bottom ($24.95)
Asos Design Velvet Knot Bandeau Bikini Top ($26)
Asos Design Velvet Knot Hipster Bikini Bottom ($23)
Triangl Vinca Velvet Bikini ($99)
Dippin Daisy Eco Velvet Festival Cropped Bikini Top ($42)
Dippin Daisy Eco Velvet Ultra Bikini Bottom ($42)