Move over, Kim and Kylie.
Kris Jenner seems set to follow in her daughters’ footsteps by launching her very own beauty brand.
The momager, 65, filed an application to trademark “Kris Jenner Skincare” as well as “Kris Jenner Beauty” and “Kris Jenner Skin” on Feb. 10, according to documents from the United States Patent and Trademark Office obtained by Page Six Style.
The applications cover hair care products like shampoo and conditioner and skincare items like cleansers, moisturizers and toners, as well as nail polish and false eyelashes.
While this would mark the Kardashian-Jenner matriarch’s first self-branded beauty line, she’s no stranger to the arena; not only has she created her own line of momager-themed makeup for Kylie Cosmetics and a perfume for KKW Fragrance, but she also serves as the CEO of Kylie Cosmetics, which includes Kylie Skin.
But Jenner will have heavy competition in the beauty biz, and not just from her own children; tons of other celebs, including Jennifer Lopez, Rihanna and Carmen Electra, all have their own skincare brands, with Hailey Baldwin’s Rhode Beauty set to debut this year.
Caitlyn Jenner previously filed to trademark her own skincare line, though her applications were flagged, and ultimately no products were released — perhaps due to their similarities to those offered by Kylie Skin.