Gucci has done it again.
The Italian fashion label tapped several celebrities for its new Beloved handbag campaign, including go-to face Harry Styles as well as brand favorites Sienna Miller and Dakota Johnson.
Also included in the campaign are James Corden, Serena Williams, Diane Keaton and Awkwafina, all of whom are making their Gucci debuts.
In a preview of the star-studded campaign, Styles wears a Spring 2021 look that includes a fur coat, printed shirt and his now-infamous phallic banana necklace.
Styles fans went nuts over the news on social media.
“Y’all are so smart. you know i’ll buy literally whatever he stands next to,” one person commented on Instagram, while another wrote, “IM NOT READY??? STILL NOT OVER GRAMMYS.”
Indeed the “Golden” singer’s shirtless leather suit and series of feather boas, all custom-made by Gucci, made waves at the musical awards show.
The Beloved collection features four iconic Gucci handbag styles: the Jackie 1961, Horsebit 1955, Dionysus, and GG Marmont, all of which were either introduced or revived by creative director Alessandro Michele in his first fashion shows for the brand.
According to Elle.com, the full campaign launches on April 22.